Phase 1 Discovery & Onboarding
Intake questionnaire This is a questionnaire for new clients to tell us all out about their business. If you're ready to put us to work for you, please feel free to fill this out & we'll get back to you ASAP.
Customer avatar worksheet The customer avatar is a representation of your ideal customer, constructed from what you know about your current customers as well as other, potential customers you would like to attract.
Feature-benefit matrix People have no interest in things they have no interest in. ----- This exercise will help figure out what we want to say on your website/landing pages, ad copy & other marketing materials.
Phase 2 Brand Identity
Brand Guidelines Click here for an example Brand Style Guide from an actual client. Of course, we got their permission to use it. :) This provides guidance for anyone who might be involved with sales, marketing, advertising or otherwise showcasing your business in or outside the organization.
Phase 3 Website
Draft Site Here's a link to preview your site. Once it's published, this will be where you'll be able to access the site to make edits.
Landing Page Landing pages are specialized web pages that are usually associated with digital advertising and are inaccessible from the main navigation of your website.
Phase 4 Assets
Proposal & Contracts The initial proposal and quote for your project along with all signed agreements for your reference.
Media Library Here's where we'll put all the stock media, pictures, graphics, video, music and other imagery and audio files that you have approved for use on your website and advertising. Please feel free to add content.