On the virtues of the infamous robots.txt file A Robots.txt File? Yes. A robots.txt file. It’s your chance to take control and tell web bots (think webcrawlers) how to crawl the pages of your site. The problem is that webcrawlers, if left to their own spidery devices, may end up crawling EVERYTHING on your site. This might […]
How to design an effective homepage Unless you’ve set up separate landing pages for marketing campaigns, your homepage is the very first thing people see when they visit your site. One of the best strategies for optimization on homepages comes about naturally from cutting down on unnecessary chaff. Most owners and managers stuff their site’s […]
On the importance of A/B Testing What the bleep is A/B testing? Ever obsessed about whether or not your Call-To-Action buttons should be red or blue? Or whether your menu should have 6 navigational options or 7? It’s normal for those of us who care about our business to overthink these details. Obsessive compulsive proclivities […]
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